The Plus
The Plus - the world's most environmentally friendly factory and a hefty destination!Møbelfabrikken Vestre supplies fantastic outdoor furniture to many international cities, and now a visitor-friendly factory is being opened at Magnor in the Kongsvinger region - Norway's green heart.The factory is designed by the Danish architectural firm BIG, and becomes much more than just a factory. From the summer of 2022, you can enjoy spectacular architecture, a visitor center and a 300-acre adventure park! Bring your family on a picnic in the area and check out the art installations in the park.From the roof of The Plus, you can see more of what's going on inside the factory.
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Vestre is a Norwegian manufacturer of urban furniture. For more than 70 years, they have helped create social meeting places for millions of people.
Welcome to The Plus
- the world’s most environmentally friendly furniture factory and Vestre Forest Camp. Look throgh the large glass walls from the outside, go inside for a guided tour, enjoy the view from th eroff and take the "easy" way down by the highest slide in Norway!
The Plus is the largest investment in the Norwegian furniture industry in decades, and the factory will be a global showcase for sustainable and highly efficient production. Spectacular architecture, visitor center and 300-acre adventure park will also help develop Magnor into an attractive destination for visitors from all over the world. In this way, Vestre will inspire more people to take part in the green shift.
BREEAM Outstanding
The Plus will be the world’s first project of its type to achieve the very highest environmental BREEAM rating by meeting the requirements for classification as Outstanding. An BREEAM Outstanding building is defined as an international innovator. In theory, less than 1 percent of all new non-domestic buildings achieve this extremely high classification, although in practice it is even more difficult. There are currently no industrial projects in the Nordic region that are close to qualifying as Outstanding. Through this project, Vestre is aiming to show that industrial projects can also be global innovators in the environmental field.
Magnor has a rich cultural and industrial history that we want more people to know. The village of Magnor is located in Eidskog municipality in the south of Innlandet. It is only eleven miles to Oslo, and Sweden is Kongsvinger and Arvika in Sweden. Thanks to its strategic location, Eidskog is mentioned in Snorre Sturlason’s sagas. Over the centuries, many important people have travelled through it. Magnor is a place name which often crops up in travel literature written in many different languages. Magnor was by no means unknown in the wider world during the 19th century. By the end of the 19th century, Magnor was a well-established industrial community, with Europe's largest clay pipe factory, a mill, tile works, sawmill, iron foundry, glassworks and other light industry. Vestre wants to achieve something akin to the hand-forged horseshoes from Magnor, which were, in their day, famed for their quality and made the little border town a household name nationwide.
Hans Børli was born in Eidskog in 1918. It gradually became clear that he was an extremely talented lyricist. He went on to become one of Norway's most famous poets. Børli spent his entire professional life as a lumberjack and was a major inspiration for the country's labour movement. His poems sprang from the forest and the life there, which is why he has been dubbed the “forest poet”. However, he was also concerned about politics and existential questions of faith and doubt. Børli received several awards, and he was granted a war pension for his help in guiding people across the border to safety in Sweden during WWII.